
I love technology. I buy MP3 players, wireless routers, PDAs, etc. before most of my friends. I'm sort of an early adopter, but I won't buy things that I am pretty sure will fall off the radar or that I thing are overpriced.
For example, a couple years ago somebody came out with a 802.11g hard-drive based music plater for your car. Theoretically, you could transfer all your music to your car if you left your car running and ran into your house to your computer, etc. But it cost about $700 so you might as well just plug your ipod into your car tuner instead. I like the hard drive based stereo units as well, but they cost too much as well at $500-$5000. Everything always comes back to the ipod. 20GB for $299 is my point of comparison.
So when the ipod nano came out, I was drooling. 20GB or more has always been way too much for me. I only have a couple GB of music, so a 4GB is plenty. But my ipod is only about 1 yr old so I can't justify the purchase. I think the killer app with these color ipods is going to be watching video & recording TV shows. I'm not sure if Apple is worried about copyright issues or just maintaining a steady flow of ipod upgrades to keep users buying and upgrading.
iSuppli has estimated that the 2GB nano provides 50% profit margins for Apple, before marketing and distribution costs. A big drivers for this profitability is the low cost, huge Samsung flash chip. Samsung gave Apple a 40% price break on flash memory as Apple contracted to buy 40% of Samsung's flash capacity. Not bad.
