I miss my TiVo. It looks like now they are test marketing the insertion of pop up ads when you fast forward through ads. This apparantly is part of their deal with Comcast.

TiVo has been developing interactive advertising technology for some time, and while advertising accounts for just a fraction of TiVo's overall revenue, it could become more substantial. The interactive features would give advertisers information on consumer interest and, possibly, better access to couch potatoes.